Google’s Knowledge Graph could be the next Big Thing in Blogging, but how much is it going to affect blog traffic? While it is hard to predict how much the new algorithm will change, it has been proven to favor big brands and sites with inherent authority over smaller publishers. Small publishers would likely suffer the most, but it is unlikely to affect all blogs. New blogs would take an eternity to gain visibility in popular search terms.
Crossing platforms
The concept of cross-platform marketing is as old as blogging itself, but it isn’t just confined to the blogosphere anymore. Rather than just focusing on one platform for all of your blogging needs, consider using different mediums to promote your blog, including social media and video. If you already have a blog, why not consider becoming an influencer on Twitch and writing articles on their platform?
Content on different platforms appeals to different types of readers. People are looking for highly visual and interactive content, and content marketers can tap into this demand by promoting their content across different platforms. You can even create videos or vlogs to supplement your articles, or create presentations to make them more entertaining.
When choosing a platform for your blog, make sure to consider the pros and cons of each. For example, a free blogging platform is likely to feature ads, and it will be governed by a company. A hosted platform, on the other hand, is not free. However, you’ll have better functionality and support on a hosted platform.
A good editorial plan is vital to the success of a blog. Developing an editorial plan will allow you to focus on the types of readers your content reaches. Using analytics tools can help you identify who your target audience is. With the internet full of fake news and useless content, integrating SEO into your content plan is important.
Human interest stories
Human interest stories are hugely popular in blogging, and they can be a great way to create a viral campaign. These articles focus on people, which is different than traditional news stories. You’ll want to use powerful quotes to tell your story, but it’s also important to keep it balanced and avoid sensationalization.
Human interest stories can range from an individual’s story to the story behind an organization or event. They can also be about a random act of kindness or a career achievement. Many stories are evergreen, meaning that they can be rewritten during slow news days. Human interest stories can be thought-provoking and emotionally compelling.
Write an interesting story with an engaging lead and vivid descriptions. For example, you could write about the life of a refugee family in a foreign country, or write an article about a world record-breaking mountain climber. You could provide details about the climber’s early life, his training, and his future goals. Another example would be an exposé on a local politician.
Human interest stories have always been popular. The New York Times, for example, uses this format in articles. Andrea Elliott’s “Homeless Girl” was named as one of the 50 most influential articles in New York Times history. Elliott’s story, which featured Dasani, a homeless girl, detailed the challenges she faced every day.
Video content
Video content is becoming an increasingly important part of blog content. It is a great way to engage your audience and increase your brand awareness. The same video can appeal to different audiences and segments. In fact, video has been deemed the future of content production by many marketing experts. This trend is set to continue into 2018.
Videos are highly engaging and can create an emotional connection with your community. They are more compelling than still photos and can make a great first impression on your readers. They can also promote products and services more effectively than static images. As a result, videos are increasingly proving to be a highly effective sales tool for brands.
Video content is particularly effective for content that explains complex concepts. It also generates higher social engagement and conversion rates than other forms of content. In fact, more than 80% of mobile video consumers share videos with others. Facebook reports that 500 million people watch video content each day. Video content is also easy to consume.
Video content has many benefits for bloggers. It is highly shareable and can easily be linked to consumer interests. And most importantly, it is cheaper than print advertising and has a much wider audience. Currently, over 3.5 billion people are active on social media platforms, including Facebook, YouTube and Twitter.
One of the main benefits of video is the fact that it is more personal. People are naturally drawn to interesting stories and a good video will make your audience feel connected to you. The content you create with video is more likely to get viewers’ attention and help establish your credibility as an authority.
Podcasts
Podcasts are a great way to reach out to your readers. The audio format is more appealing than text and can ensure better retention. It can also increase web traffic and increase your brand’s visibility. Podcasts also help you to generate ad revenue. In addition, they can also be used as a way to promote your products and services.
Podcasts are particularly great for amplifying brand personalities. For example, the Thank God It’s Monday podcast, produced by e-commerce company Shopify, features interviews with successful businesspeople. The show is fast-paced and full of pop-culture references. The podcast also wraps a down-to-earth charm.
Podcasts are becoming widely available to listeners on all platforms, including smartphones, tablets, and desktop computers. Apple recently announced that it would be closing iTunes in favor of its Podcasts app. And as podcasts become more accessible, they’re becoming even easier to discover, thanks to new technology. Google even indexes podcasts in its search results. And the company is now experimenting with transcribing audio for podcasts.
Podcasts are now the new normal in digital marketing. The new format enables you to engage your audience and reach new customers. Experts are even calling it modern-day blogging. The advantages of podcasting are numerous, but it’s important to know what you’re doing. This will make your podcasts more interesting and engaging to listen to.
Podcasts have many advantages over blog posts. They are more accessible to mobile users, and you can listen to them while doing something else. They can be listened to even while multi-tasking, such as walking. The podcast format has the power to leverage the power of audio to create a powerful audio experience.
Creating a community
One way to build a community in blogging is to meet in person. There are several ways to make this happen. One way is to use organic networking, which is a great way to reach your target audience. Creating a meetup with a few members is powerful and can help you build a community.
It takes some time and effort to build a community. It requires posting prompts, encouraging interaction, and co-creating group content. Also it can be easier to build a community if it’s hosted, and it allows you to customize the website without the distractions that many social community platforms have.
The first step is to define the community’s purpose. Decide who your community members are and what the rules are. You can make your community a forum where people can ask questions and find answers to their questions. A community can even be categorized by topic. You can even charge members to join.
Community building is an essential part of blogging. People want to connect with the person behind the blog and feel that they can ask questions. Unlike a company with a closed-door policy, a community doesn’t work if the CEO is unapproachable. Instead, it’s important to build an open and accessible culture.
While community members may be accountable to each other, they also have a responsibility to act as a collective. Typically, communities work in small self-governing groups, with each group forming a microcosm of the larger system. Most communities divide themselves into circles, chapters, or groups based on common interests. In this way, members can play several roles and occupy many positions at once.